Benjamin Shapiro is a brand development and marketing strategy consultant turned podcaster. He runs the MarTech Podcast, which is short for marketing technology.
He initially started the podcast as a side project, to help onboard new clients. But it has since blossomed into a bonafide business leading him to start his own podcasting network.
Benjamin and Chris discuss the inner workings of podcasting, how to make sense of marketing analytics and how to build meaningful sponsored content that aligns with your brand.
This episode is sponsored by Framer - framer.com/thefutur
Welcome to a special, new episode format that we call “Hey Chris.“ It’s a candid and casual conversation where Chris answers your most most burning questions. And Greg gets to spring them on him.
In this episode, we answer five unique questions. They cover topics like selling your boss, how to get hired during a pandemic, and why Instagram could be the most powerful teaching tool in the world. Have a question for Chris? Visit thefutur.com/heychris and ask away.
This episode is sponsored by Framer. framer.com/thefutur
Alex Zaccaria is the founder and CEO of Linktree. You might recognize that name from the millions of Instagram profiles that use their product. If you don’t know what Linktree is, go look it up. It is quite the handy social media tool.
In this episode, Alex and Chris talk about Linktree’s remarkable growth and how they gain around 20,000 new sign ups every day, without spending much on customer acquisition. Sounds crazy right? Not if you build a great solution to a common problem.
It’s not often we get to talk shop with the founder of a tech company. Alex and his team have built something undeniably unique. Even the Royal Family uses it.